Define
Crafting the Quest: Now, as we've gathered our treasure trove of knowledge, we're ready for the next chapter.
In the 'Define' phase, we transform those insights into a quest, a design challenge. This challenge becomes our Holy Grail, guiding us toward the 'Eureka' moment. Whether you're a tech startup or a gourmet restaurant, this challenge is the compass that points to your buried treasure - a design solution that's not just good but extraordinary.
Our deliverables
Problem Statements
Clear articulations of challenges faced by users, forming the foundation for design solutions within the design thinking process.
Points of View
Articulations of diverse perspectives, fostering a deeper understanding of user needs and promoting empathy in the design process.
Insights
Valuable conclusions drawn from user research, data analysis, or observations, guiding informed decision-making in design.